Benefits & objectives

The subscriber to M&T's CE Program enjoys the following benefits:

	a dynamic aid for professional development, structured on the most modern methods of e-communication,
	real time, inter-active tutoring and testing, focused and timely, and covering both business communications and marketing,
	a program of information and professional growth with self-development tools.

The program is carried out through a monthly publication. It covers the latest technologies and the most common applications that the professional encounters during his/her daily practice.
It is normally offered by sponsor companies to their operators as a promotional initiative.

The objectives of M&T's CE Program are:

	to reinforce the image and role of our Client's Brand,
	to start a loyalty process that creates periodic opportunities for contacts along the distribution channel,
	to create traffic on our client's web site,
	real time, inter-active tutoring and testing, focused and timely, and covering both business communications and marketing,
	to activate a channel of direct communication with the operators of a sector, through the distribution of the publication; and in the process involving potential Distributors, but without requiring excessive commitment on their part,
	to offer our Clients a tool for professional and operational development.

How it works

1. To identify the development objective
The first step of the Continuing Education Centre (CEC) is to define the priority objective with the Client:

• qualification of the trade
• adaptation to industry norms
• certification of the operators in the sector

2. To draw on expert resources and the top information providers
The CEC makes available powerful databases and international relationships. We recruit top educationalists, who provide course subscribers the optimum combination of course content, latest information, and tutelage. Our specialists make and edit qualified and recognised educational materials, which are coordinated by tests structured for effective and punctual verification of learning.

3. To create integrated developmental aids
The contents of the course can be communicated via various means, to better respond to the needs and available time of the course participants: from multi-media CD-Rom, to the traditional newsletter, to e-learning through the internet, to satellite transmission on the wide band.

4. To verify the degree of learning
No stage of the learning is overlooked. The CEC constantly monitors the level of attention and assimilation of the topics covered, by using one-to-one contact techniques, as well as its accumulated experience in the management of pertinent databases, to.

5. On line tutoring and development credits
The CEC tutors give course participants continuous help using methods that optimise learning. On the basis of these activities, and through the use of online verification forms, credits are assigned during each stage of the development course.

6. Certification of qualification
The development course is concluded with the awarding of a Certificate and the publication of a list of the graduates. The course is promoted by public entities or educational institutions, private associations or sponsor companies.

The organizational structure

M&T's Continuing Education Centre has a staff with over 8 years of specialized experience in Marketing & Data Transmission.

The CEC staff have already developed some Continuing Education / Distance Learning projects in the Health field, and today are approaching new markets.

In order to ensure the quality of their services, they work side by side with in-house professionals as well as expert outside suppliers.

M&T's CEC organization has been awarded VISION 2000 Certification, and has also been recognised as a provider of professional development, both by the Italian Ministry of Health, as well as the Lombardy Regional Health Authority.