M&T fosters greater customer loyalty and a higher return on marketing investment, by putting the Customer at the centre of its marketing, using one-to-one marketing.

M&T's DPMS (Direct Promotion Management System) is a one-to-one CRM tool that establishes and emphasises a personalised relationship between our Client and each of its customers, within a “live environment”. It is so effective, precise and final, that in most cases we are able to capture the interest and attention of the target, and “close the circle” of the tasks we have undertaken.

We focus our DPMS Service on supporting the marketing activities of our Client-M&T Committees. Our DPMS Service is effectively used for making new contacts, to acquiring new clients, to making an appointment book for agents, to monitoring the closure of these activities.

Objectives

	To acquire new customers.
	To generate leads.
	To reduce churn.
	To improve coverage of sales areas that are less able to be reached directly.
	To provide the sales force with an efficient “secretary” during the canvassing stag.
	To update the marketing database, by collecting information on customers' activities (products carried, experience in their use, level of satisfaction, etc.).
	To profile the database target.
	To inform our clients' targets about the existence and the USPs of our clients' products.

How it works

The element that distinguishes the DPMS activity from other methods of management of sales networks is M&T's “duty secretary” in its Call Centre. This is what integrates all the different human resources and technologies (agent, operator, database, software, Internet).

The close cooperation between the Client Firm's Agent and the M&T Call Centre's Duty Secretary makes it possible to “close the circle”, in other words to monitor and make the final evaluation of each contact established through telemarketing.

All appointments made by DPMS are acted on immediately. The duty secretary verifies the true situation of each contact, and does anything necessary to ensure the successful outcome of the contact, if necessary urging a meeting between the two parties (the Agent and the Target Customer).

Each agent of our Client Committees has a reserved Internet page, through which we update the status of each contact with our client, its appointment book, and the results of each visit. In case the agent cannot access the Internet to carry out these operations, he can always request the direct assistance of the M&T Call Centre operator.

Our Client can verify daily, through a dedicated Internet file, the general progress of the campaigns, as well as the status of each appointment and each Agent's activity.