Marketing&Telematica

The “Electrics Market” has numerous operators, to which Marketing & Telematica offers different services depending on their needs.

A Census of the “Electrics Market” distribution channels was first made in 2005 and the files so far contain data on some 17,500 equipment installers. The MMAS Electrics Trade Census is changing continuously, being updated every four months, with new information gathered through targeted phone-calls.

The MMAS database for this market today contains descriptive profiles of the operators, through the following information:
	main characters
	size of business: number of employees (how many of these are agents or suppliers operating outside); number of vehicles (divided into cars, commercial vehicles); display and store areas in sq.m
	on job informations
	type of business: installation and maintenance of electrical equipment; study and design of industrial electrical equipment; sales to retail and wholesale trades of electrical goods; sales and/or installation and maintenance of air conditioning plant /equipment; sales and/or installation of radio and television antennas; sales and/or installation of burglar alarms; other (specify); for installers: whether an authorized service (if so, for which brand); types of projects handled: residential buildings, new building sites, rewiring /reorganising (private, industrial, commercial, public); f or wholesalers: whether distributor (for which brands)
	commercials informations
	Products dealt in: air conditioning; canalization; cables; control apparatus; burglar alarms; switches; control panels; wiring systems; principal brands used for some products, in order of importance (ie: from the most used to the least used)
	other informations

availability of PC, e-mail, web site;
person responsible for technical department; person responsible for purchases

References: ABB, BFT, Comelit, Philips, Reed Business, Sicom-Socomec, Siemens.

One of the leading private utilities in Italy , Sorgenia Spa, have chosen Marketing & Telematica to manage their telephone interface with customers. The services range from providing technical and commercial information, to the correct reading and interpretation of customers' electricity and gas bills.

This is one of the first markets in which M&T developed their services and techniques, and where T&M implemented projects that later opened the way to many of our existing Call Centre services.

These are Inbound phone services for consumers of electronic products, where they can call for advice and technical support given by specialized operators made available by Marketing & Telematica.

Consumers can call toll free numbers that are advertised in the media and on product packaging. Consumers can receive help both prior to purchase (pre-selling -- at the time they are choosing the product), and also after they acquire the product (where they may need help with correct usage, or with any problem).

Many companies take advantage of the direct marketing and telemarketing services through M&T's specialized organization. In this type of project the targets are usually specialized operators or the trade, almost never end users.

References: Bosch Elettroutensili, Euronics, Hitachi , Polti Elettrodomestici, Saeco.