Since M&T's earliest years, we have given considerable attention to the Chemist's trade. The precise knowledge thus gained has enabled us to carrying out innovative services and successful projects.

Database MMAS

The MMAS Census has some 16,500 chemists' shop profiles.

This Market has typically been surveyed for the following information:
	main characters
	classification of Pharmacy, number of workers (graduates; non-graduate employees at the counter; and workers in store); number of prescriptions per month/ number of receipts; number of display-windows; area of shop (sq.m.); area of store (sq.m.)
	on job informations
	services dispensed for: analysis/ measuring blood pressure /booking for Health Department examinations / home delivery of medicines; time table of working hours and days
	commercials informations
	brands used (top of mind) for the following product lines: cosmetics, dietary, sanitary, herbalist, paediatric; availability of employees specialized in selling particular products
	other informations

availability of PC, e-mail, web site; year when point of sale was last reorganised

References: Ales Group, Alfa Wasserman, Artsana, Bajersdorf, Boehringer Ingelheim, Bracco, Ciccarelli, Cosmetique Active, Fater, IDI, Johnson & Johnson, K24 pharmaceutical, Pfizer, Pierre Fabre, Recordati, Sfera Edizioni, Schering–Plough, Teva

Ad hoc research

On many occasions, we have also carried out ad hoc research, direct marketing and telemarketing, besides operating help desk phone services for pharmaceutical products.

References: Body Spring of ACRAF Angelini

E-learning

Furthermore, in 2005 we incorporated Medical Evidence Italia, an information provider specialized in services for the marketing of pharmaceuticals. Medical Evidence Italia has for more than 8 years published the most widely circulated newsletter of the sector: PROFESSIONE FARMACIA (an educational and informational periodical sponsored by Boehringer Ingelheim, the pharmaceutical house).