Marketing&Telematica

Marketing & Telematica have been present in the Heating & Plumbing sector since 1999.

The MMAS Census has collected data on some 25,000 installers / technicians; 1,000 designer-planners; 2,100 outlets/ distributors of hydraulics goods; 2,600 show-rooms of hydro-sanitary goods. The MMAS Heating & Plumbing census is updated every 4 months by fresh information collected through targeted phone-calls.

Each single operator has a file, which typically contains the following information:
	main characters
	type of activity: installation /maintenance /planning /wholesale /retail /other.
	on job informations
	if installation technician: authorized service Centre, and for which manufacturers; if maintenance: whether has maintenance mandate; if so, for which brand; if wholesale /retail: chain /purchasing group; - types of Clients: construction sites, industrial complexes, private, companies, public establishments, installation technicians, resellers, DIY
	commercials informations
	goods dealt in: heating units, boilers, air conditioners, taps, sanitary fixtures, floor heating, general equipment; customers' requests for brand names of: water heaters, heating equipment, air conditioners, taps, sanitary fixtures; equipment installations: heaters (% central, % mural, % floor, %other), air-conditioning (% by type); size of business: number of workers, area of store (sq.m.), whether has a shop (sq.m.), vehicles (type and number)
	other informations

availability of PC, e-mail, web site;
trade newspapers /magazines subscribed to and read

References: Buderus, Carrier, De Longhi, Ecoflam, Emmeti, Gel, Grohe, Junkers, Lamborghini, Calor, Merloni Termosanitari, Olimpia Splendid, Reed Business, Riello, Savio Caldaie, Vaillant, Wavin

Some Firms in this sector have delegated the management of their “information front line” and also their technical assistance services to M&T.

These services are oriented towards the end-user, also to installation experts and the trade. The objective is to collect information about customer requirements and opinions, and requests directed to the manufacturer. We further manage the warranties, and activate technical services to homes when the buyer needs help.